Being one of the top three hair cosmetic brands in the world, the Henkel-brand Schwarzkopf represents quality, expertise and innovation for more than 100 years now.

The brand Schwarzkopf enjoys the full trust of consumers as well as professional hair dressers. That is to the benefit of every product innovation that is launched under the name of Schwarzkopf.

As a head brand for a wide portfolio of legendary product brands, such as Brilliance, Extra Care and Taft, Schwarzkopf proved its effectiveness. The well known trademark is placed on every product package and appears prominently in every television ad.

The brand’s success and its consumer satisfaction are the result of consistently meeting the high expectations that are expressed through the slogan "Professional Hair Care for you". Today, Schwarzkopf is represented in 50 countries worldwide.

Consumer rating confirmed: Schwarzkopf – one of the "Most Trusted Brands"

A proof of the great trust that consumers have in Schwarzkopf: For 8 years in a row the readers of the magazine Reader’s Digest awarded Schwarzkopf the “Most Trusted Brand” award.

For the 8th time in a row consumers showed their trust in the brand Schwarzkopf. In 2008 Schwarzkopf was again one of the “Most Trusted Brands”, brands that appear the most reliable to the consumer. Reader’s Digest consulted nearly 24.000 of its readers to determine Europe’s most trusted brands in 31 product categories.

In terms of hair care, consumers voted for Henkel’s proven quality for the 8th year in a row: Schwarzkopf still is the number one choice for German consumers. Since the survey’s introduction in 2001 Schwarzkopf’s products sustain their position a constant distance ahead of competitors’ brands.

Reader's Digest surveys are one of the biggest displays for consumer satisfaction in Europe. The informants decide entirely free based upon their individual experience. Decisive criteria are product quality, price-performance ratio, image and the consideration of customer needs.